當前位置: 首頁 > 銀髮養生 > 屈臣氏集團支持世界藥師節 率領全球旗下超過3,000位藥師促進顧客健康
2024 年 09 月 26 日

世界藥師節定於每年的9月25日，旨在表揚並感謝藥師每天盡心為社區服務。作為亞洲及歐洲領先的保健美容零售商，屈臣氏集團一直致力提供優質的藥品及保健服務，為顧客的健康把關。

屈臣氏集團行政總裁倪文玲博士表示：「在這個特別的日子，我們向全球旗下3,000多位藥師及9,000多位健康顧問表達衷心的謝意，全賴他們的努力，集團才能成為顧客的保健首選，為他們提供值得信賴的健康建議、服務及產品。」

倪博士補充：「我們的藥師在購物體驗中扮演著重要的角色，與顧客互動交流，為追求健康的大眾帶來信心及保證。」

集團的全球顧客分析報告顯示，曾購買保健產品顧客的花費是從沒選購保健產品顧客的三倍。另外，選購保健產品的年輕顧客人數按年增長超過20%。維他命及膳食補充品類別的銷售增長超過10%，而藥用護膚品的需求亦大增，增長超過20%。

倪博士表示集團正積極滿足顧客日益增長的保健需求：「多年來，保健品的銷售持續增長。為了滿足全球的需求，我們不斷引入新的保健產品，數目增加近20%。此外，我們還在多個市場推出嶄新的線上保健服務。」

引入科技    支援集團全球藥師網絡

倪博士很高興宣布：「由於藥師在業務中的角色十分重要，我們將推出一個專為集團全球藥師網絡而設的手機應用程式，全面支援所有藥師，讓他們更有效服務顧客，令顧客活得更健康。該平台將為我們全球藥師提供最新資訊及知識、方便交流及分享，讓各個營運市場的藥師互相支持。」

個人化O+O保健服務

屈臣氏集團不但致力提供優質產品，更提供全面的O+O保健服務，包括由我們全球藥師網絡提供的個人健康諮詢和健康檢測。

要提供全面的保健服務，創新科技不可或缺，屈臣氏集團積極透過其無縫的線下及線上平台，提升個人化健康諮詢服務，包括創新的視訊醫生服務，例如香港「屈臣氏 eDr」應用程式，讓顧客向醫生進行線上諮詢，並提供當日送藥服務。此外，Superdrug的「Video GP」亦通過視訊通話為顧客快速提供醫生看診服務。

集團於亞洲多個市場，包括香港、台灣、馬來西亞、菲律賓、泰國和印尼，提供一對一的健康諮詢服務，讓顧客透過藥師獲取個人化的建議及產品資訊，推出以來，廣獲好評，深受顧客歡迎。

其中，台灣屈臣氏整合線下及線上渠道，提供專業健康服務，由門市專業藥師於線下提供健康諮詢與5分鐘健康檢測，以及特定門市安排店內、店外社區健康講座以嘉惠鄰里民眾；而線上則透過APP「行動藥師」、LINE官方帳號的「e聊保健室」提供不受距離限制的1對1健康諮詢服務。此外，更於官網設立線上保健室，整合保健指引、健康新知、線上諮詢及購物功能。台灣屈臣氏於未來將以建立全面的數位健康生態系統為目標，緊密結合線下及線上服務，實現全通路健康服務的無縫銜接。

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