2025 年 10 月 28 日 
近幾年，隨著少子化與家庭型態轉變，飼主對毛小孩的關愛日益升級，毛小孩在家庭中的地位大幅提升，飼養關係也從「照顧」昇華為「陪伴」。為了回應現代飼主對毛小孩在食、衣、住、行各面向的細膩需求，並提供更精緻、無負擔的生活享受，奇威集團旗下寵物精品館 HAHA HOUSE 以溫暖、細膩與創新理念打造天母精品生活圈的新亮點，將於 10月28日正式於台北市天母蘭雅商圈開幕，推出全新「人寵同步」二代店服務，讓主人與毛小孩共享美好生活體驗。
董事長理念：多元化經營與奇威精神指引
奇威集團董事長 何博文在致詞中表示：「集團自創立以來，透過多元化經營拓展事業版圖，無論事業、行銷、通路或產品，都秉持『服務、分享、永續』的企業精神，以及創新理念，連結各項生活領域，讓奇威品牌不只是商品，更是消費者日常生活的夥伴。」
HAHA HOUSE作為集團旗下寵物精品館，即是落實董事長理念的實際表現，結合精品女裝底蘊、研發能力與創新服務，回應現代消費者對毛小孩的全方位需求。董事長也提到，目前集團正著手規劃不同的購物體驗概念，包括即將推出的 「奇威花園」，將讓消費者感受到更多元、精緻的品牌生活風格。
總經理致詞：持續創新與服務
奇威集團總經理 李維彬 在記者會現場表示：「奇威集團創立48年來，仰賴商圈消費者的支持與肯定，才有今天集團的根基與發展面貌。隨著消費者購物習慣改變與景氣挑戰，奇威集團與旗下奇威名品、HAHA HOUSE，將秉持過往的『滿心服務』與『創新理念』，並於明年開展全台六都一線百貨的轉型計畫，帶給消費者超越既有印象，滿足目標新客群的期待。
文青設計，打造精品氛圍
HAHA HOUSE天母概念館融入潮流元素與文青風格，巧妙結合咖啡廳與寵物洗沐專區。飼主在等待毛小孩美容的過程中，也能享受一段靜謐的咖啡時光。現場陳列各式精品寵物商品，顛覆傳統寵物門市印象，打造主人與毛孩共享的精品生活空間。
奇威女裝底蘊延伸，推出人寵親子裝
HAHA HOUSE結合奇威女裝48年的設計專業，推出人寵親子裝系列。以高級布料、專屬剪裁與流行元素，讓飼主與毛小孩共享穿搭樂趣，呈現溫馨、生活化的親子共感，一同享受時尚出街的美好時光。
自主研發團隊，打造無毒安全健康生活
HAHA HOUSE重視毛小孩與主人的健康，成立專業研發團隊，針對毛小孩的洗沐與口腔清潔需求，結合奈米技術與天然萃取精華，推出「人寵共用」高等級洗沐與清潔用品。兼具安全性、實用性與環保概念，讓毛小孩享受無毒呵護，也讓飼主安心使用。此系列產品在百貨快閃活動中廣受好評，成為不可或缺的明星商品。
一站式寵物生活體驗，滿足毛小孩全方位需求
為了讓飼主與毛小孩能夠享受一站式購足的服務體驗，HAHA HOUSE經過數年研發，旗下自有品牌推出針對各種毛小孩挑嘴與身體狀況的主食罐頭，兼具可口、保健、天然成分與無負擔。產品曾在百貨快閃活動中創下單月數百罐訂單，深受消費者與無數喵星人的肯定。
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