2025 年 07 月 08 日 
近年來，台灣健康意識抬頭，消費市場對於「無添加」、「低溫烘焙」、「天然原味」等標榜的養⽣零食需求持續升溫。其中，以⾼品質堅果產品打響名號的新興品牌「彌菓migoo」，憑藉其嚴選原料與精品級包裝設計，逐步站穩企業送禮與⾼端個⼈贈禮市場，網路聲量第⼀，被不少企業主與重視健康⽣活的族群譽為「堅果界的愛⾺仕」。
記者實地調查發現，「彌菓migoo」已成為多家國內外⼤型企業與⾦融機構的重要合作品牌。從台積電、匯豐銀⾏，到 BENZ、BMW 等企業皆曾選⽤其堅果禮盒，作為春節、年終或 VIP 活動的指定贈禮。透過公開資料與網路銷售紀錄查詢發現，其熱銷商品「堅果隨⼿包」截⾄⽬前已突破百萬包銷售量，深受上班族、年輕⼈與注重⽣活品質的族群青睞。這股從「辦公室補給」走向「健康送禮」的趨勢，讓彌菓migoo成為觀察⾼端養⽣食品市場轉型的重要指標之⼀。
走訪品牌製程後，記者發現彌菓migoo背後藏有⼀套堅持細節的⼯藝邏輯。彌菓 migoo在產品製程上展現對細節的⾼度堅持，核⼼理念圍繞「新鮮、無添加、低溫烘焙」三⼤原則。彌菓migoo所使⽤的堅果多來⾃當季新鮮果實，為呈現原始風味，堅果皆經機器分級後，再透過⼈⼯逐顆挑選，確保外型完整、⼝感飽 滿。烘焙過程亦非⼀般快速⾼溫處理，⽽是依據不同堅果特性，採⽤75⾄90度的低溫細火，歷時3⾄6⼩時緩慢烘焙。不添加任何油炸、香精與防腐劑，使成品保留堅果本⾝的天然香氣與營養密度，亦難怪能在講究健康與品質的消費市場中脫穎⽽出。
畫⾯中可⾒夏威夷⾖、腰果、杏仁、南瓜⼦等嚴選堅果品項，搭配藍⽩和風陶瓷器⽫，展現天然食材與精緻⽣活美學的完美交會。圖／彌菓migoo
堅果精品品牌「彌菓migoo」接連摘星 國際獎項肯定製程與風味實⼒
除了在台灣市場表現亮眼，彌菓migoo也於國際風味與品質評比中屢獲佳績。重點是無調味也能獲得風味獎。包括比利時米其林 iTQi ⼀星、⼆星風味認證、 A.A.Taste Awards 全球純粹風味⼆星以及 A.A. Clean Label 國際無添加三星標章的殊榮。彌菓migoo品牌團隊表⽰，希望透過堅持原料純淨與製程透明，重新定義「健康零食」的價值，讓消費者在享受美味的同時也能安⼼。
彌菓migoo推出年度⾼端禮盒，主打「無添加、低溫烘焙」的堅果品項，搭配深藍⾦邊禮盒與
品牌識別包裝，展現精品級送禮質感。圖／彌菓migoo
品牌主打「送禮．幸福」概念，廣受企業採購與年輕消費者喜愛，為近年節慶禮盒市場注入更多美感與實⽤兼具的選擇。圖／彌菓migoo
送禮不只好吃，還要有質感！彌菓migoo看⾒健康系禮盒新商機近年台灣伴⼿禮市場悄然轉型，傳統糕點與⼿作甜點雖仍占⼀席之地，但「可⽇常、可儲存、可分食」的堅果類型商品正快速受到消費者青睞。特別是在企業贈禮、節慶禮盒、個⼈⽣⽇祝賀等多元場景中，包裝質感與實⽤價值⽇益成為選購考量。這樣的消費趨勢，也使強調食品安全、外觀設計與⽣活美感的品牌—如「彌菓migoo」逐步走入主流視野。
記者觀察發現，隨著健康飲食觀念的普及與環保意識提升，市場對「新型態伴⼿禮」的期待已不再只是好吃好看，⽽是融合保健機能、美感呈現與可長期儲藏等複合價值。彌菓migoo透憑藉其最⾼等級的製程技術與多項國際風味與無添加獎項肯定，成功將堅果從機能食品推向質感⽣活選物的定位，也為市場帶來送禮風格的新範式。展望未來，彌菓migoo持續朝⾼端贈禮與企業禮盒佈局深耕，試圖在「健康 × 美感 × 價值感」中，為台灣伴⼿禮市場注入更多質地與溫度。
彌菓migoo品牌官網：https://www.migoo.com.tw/
彌菓migoo官⽅粉專：https://www.facebook.com/migooshop/?locale=zh_TW
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