2025 年 07 月 10 日 
根據交通部觀光署統計，今年第一季台灣出境人次已突破419萬，較去年同期成長13%。為回應民眾對出國旅程品質與效率的雙重期待，昇恆昌將「RICHCLUB」會員服務全面升級。從出發前的預購與接送安排、機場內的購物與禮遇，到返台後的點數回饋與日常應用，整合旅程所需，提供會員高質感體驗。
整合旅遊專屬權益，出不出國都好用
RICHCLUB整合免稅購物、旅遊體驗與多元會員權益，串連旅途的出發前、中、後各階段，從免稅預購網及市區預購、機場接送、快速通關禮遇，到回國後的點數回饋與活動參與。完成註冊的會員，即可獲得註冊禮金與專屬優惠，包括消費積點、免稅購物折扣、機場接送、環宇快速通關與東方宇逸貴賓室等服務。舉例來說，旅客可於出發前完成商品預購與接送預約，在機場享受通關與休憩禮遇，返國後則可透過點數折抵、參與會員專屬活動、兌換商品，讓旅程感受更豐富精彩。
權益延伸日常，會員生活再升級
除了出國當下的權益外，這次RICHCLUB更同步下修升等門檻、強化點數回饋機制，讓更多會員能更快解鎖高感知權益，回饋更實用、使用更直覺。平日消費所累積的點數，不只能兌換商品，還能用於離島星級飯店、宅配服務與生活選品，打造不出國也能享受的「升級日常」。搭配台新銀行昇恆昌聯名卡使用，還可享有多項專屬旅遊加值福利。
數位互動升級，打造會員專屬旅程故事
RICHCLUB此次升級也大幅強化App互動體驗。推出「Rich Pay」行動支付與預售提貨電子化功能，讓會員可透過APP完成一鍵付款與提貨。每位會員也可於App中選擇最適合自己的虛擬替身造型，製作個人化會員卡面，不定期將提供專屬各個造型的回饋。同時也導入遊戲化設計，透過參與「徽章任務」，獲得點數或優惠券獎勵，解鎖多項專屬權益。旅途中也能有小挑戰、小成就，讓會員參與更有樂趣。
RICHCLUB會員透過App參加任務集章遊戲，優惠活動一手掌握不漏接。
打造RICH會員圈，持續拓展旅遊與生活場景
昇恆昌表示， RICHCLUB將以「富有體驗」、「富有樂趣」、「富有文化」為核心，持續整合文化探索、風格消費與品牌合作活動，結合更多生活與旅遊場景，構築屬於RICH FRIEND的專屬生活圈。
無論你正計畫出國，或只是想讓日常生活多一點質感與驚喜，現在就加入RICHCLUB，為下一趟旅程加滿能量！
【昇恆昌RICHCLUB會員權益升級3大重點】
會員升級門檻下修，更會解鎖旅程好康
只要消費累積滿3萬元，就能升等至Lv2，享有更多實用旅程權益。無需高額門檻，新加入的朋友也能快速體驗升級感。
點數回饋加倍，消費越多回饋越多
會員依等級享有不同點數回饋，從每100元回饋3點起跳，最高可達5點。搭配優惠活動與聯名卡回饋，累積速度更快。
高等級會員票券升級，加量不加價
Lv3與Lv4會員將享有更多票券好禮，包括環宇快速通關、東方宇逸貴賓室、品牌折扣等權益通通升級，加碼不加價，權益再放大，每次旅行都更有感。
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