2025 年 08 月 21 日 
來自京都且在日本全國擁有超過150間分店的人氣拉麵品牌「魁力屋」，海外首店正式登台，將於8月29日與台南新光三越小北門店同步開幕，為品牌海外拓展揭開全新里程碑！此次登台，魁力屋將品牌經典的靈魂湯頭「熟成醬油拉麵」原汁原味帶來台灣，特別結合了台灣地道食材推出限定款拉麵，菜單中更特別為台灣民眾量身打造的全新風味「台灣新味」以及目前只有台灣市場才有的「雞白湯醬油」湯底，展現品牌對當地風味的誠意與創新。為慶祝開幕，魁力屋將在開幕推出期間限量活動，期盼讓台灣消費者不僅品嚐到拉麵的美味，也能感受到品牌滿滿的用心。
京都熟成醬油成就魁力屋經典滋味 每一步都是講究
創立於2005年的魁力屋，以「京都醬油拉麵」為經典代表，這道湯頭不僅是品牌的風味核心，更象徵創業初衷。創辦人藤田宗社長的曾祖父經營老字號醬油批發，耳濡目染下對醬油品質懷有極高要求。歷經多次比例調整與測試後，打造出品牌的靈魂基底—「京都熟成醬油」。這款湯頭帶有濃郁的大豆鮮味，不過鹹卻醇厚，香氣堆疊且餘韻回甘。而品牌更是替魁力屋拉麵台灣打造專屬湯底－「京都雞白湯醬油」，以長時間熬煮的雞白湯為基底，入口柔滑且富含天然的膠原蛋白，再結合熟成醬油，成為一道清爽又帶有深度的獨特湯頭。經典的熟成醬油不論是原味湯底還是結合豚骨或雞白湯的湯底，都展現出截然不同的深度與風味。這份講究的堅持完美體現藤田社長貫徹至今的理念：「打造一碗每天都能安心享用、不會膩的拉麵——這才是真正的美味。」
從主食到配料都選用台灣在地好食材 魁力屋打造台灣專屬拉麵體驗
魁力屋在日本以實惠價格與貼心服務廣受歡迎，其中「免費加蔥」深受消費者喜愛，而台灣門市也將延續此服務，讓台灣消費者無須遠赴日本也能有日式體驗。為貼近台灣市場，魁力屋拉麵除推出專屬特製口味外，更堅持使用在地食材融合京都傳統風味！從台灣北部到南部皆使用嚴選優質原料：如「台南16號越光米」、「花蓮吉安米」以及採用台灣豬肉製作而成的叉燒。此外，品牌更與台南製麵廠合作，歷時超過一年共同研發出專屬台灣的特製麵條，保有耐湯性的同時又不失小麥麵香與口感兼具的極致風味。更分別在熟成醬油、豚骨醬油與雞白湯醬油三種湯頭中推出「宜蘭三星蔥」限定口味拉麵，三星蔥特有的甜味與辛香，為每一口拉麵添增層次與記憶點。
早在七月時，魁力屋就於社群平台舉辦猜謎抽獎活動，提前與消費者互動暖身。開幕期間更推出限量來店贈禮，希望透過這份誠意，帶來的不只是味蕾滿足，更是溫暖又貼心的用餐體驗。
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