2025 年 10 月 08 日 
當保健食品市場充滿多元資訊與誤區，一位8年級生技廠CEO選擇了不同的路。包總以善為初心，創立自有品牌，每週二、四晚間9點，在臉書「包營養的粉絲團」進行教育型直播，以深入淺出的方式教導消費者如何正確挑選保健食品，也逐步翻轉產業生態，為市場注入一股正向的力量。
善良初心 創立自有品牌
包總成長於經商家庭，父母總以實際行動默默行善，像是在風雨中停車撿去路上的石頭、幫助沒有金錢搭車回家的長者等，父母親的身教，讓他從小耳濡目染，在心中種下了善良的種子，立志要做更好的人，回饋社會。
過去包總在生技代工業深耕七年，看到產業從原料混料、成分不實、過度包裝等黑幕。包總認為，很多時候「起心動念」比什麼都更重要，這也讓他決心創業，從幕後走到幕前，選擇站出來為消費者發聲。
憑藉多年專業經驗，包總創立浩珵食品生技，推出依萊爾品牌，為消費者從源頭把關，堅持使用原廠授權原料，足量添加，並以工廠直營、FB直播模式，省去通路抽成和明星代言費用，致力打造全民都吃得起的高規格保健食品。
包總的直播間不以賣產品為導向，反而是以分享保健新知為主，吸引諸多粉絲上線，也以生活化，有趣親切方式介紹美食，不是硬梆梆的生技CEO。圖/浩珵食品生技有限公司提供
教育型直播 二大選品關鍵
不同於傳統叫賣型直播，包總選擇以教育的方式，陪伴消費者建立正確的健康觀念。這樣的教育型直播模式，不僅讓健康知識更貼近大眾，也引領保健食品回到守護健康的初衷。
包總透過直播教學，分享選購保健食品的二大關鍵「原廠授權」和「足量添加」，是確保產品安全與效果的基本條件。
他指出，有原廠授權的原料來自國際大廠或藥廠，可追溯來源，安全性與品質皆有保證；足量添加則確保有效性，如市售產品即便有好成分，但添加量卻遠低於建議劑量，則形同灑粉，實質幫助有限。他在直播中細心講解這些差異，鼓勵觀眾學會辨識，不再盲目消費。
浩珵擁有專業研發團隊，採用「新興模式」的保健生技廠，有別於傳統，首重「成效與服務」，也打造許多電商、知名明星商品。圖/浩珵食品生技有限公司提供
逐步翻轉產業生態系
這種「教育重於促銷」的直播模式，也逐漸改變了市場風氣，促使同業也開始標示原廠授權與添加量，提升產品規格與透明度。雖然包總的做法讓部分同業感到壓力，但他依然堅持初衷做好事情，相信教育能帶來長遠改變，也因此收穫大批支持他的忠實粉絲，以及想做對的事情的品牌商。
從生技代工轉為自創品牌、再踏上教育型直播這條路，包總始終將「善」放在心中最前方。他說，保健食品是神聖的產業，這是一門可以讓人變健康的生意，真正好的生意，是商家賺取合理利潤、消費者獲得健康，創造彼此雙贏，才是永續經營之道。更多訊息可上FB粉專「包營養的粉絲團」(https://www.facebook.com/BandNutrition)查詢。
圖文提供：浩珵食品生技有限公司
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